Research & Consulting Services

Sentient research and consulting is the basis of our business. We specialize in behavioral modeling, advanced research design and analysis to understand the true drivers of behavior. Our consulting and research projects are successful because we focus on the desired end at the beginning of each project. Knowing where we need to go, what business questions need to be answered, and what objectives need to be accomplished allows us to design a research solution that ensures the success of the project. Projects commonly involve the prediction and forecast of behavior in B2B and B2C environments.

Hybrid Research™ is Sentient's signature approach to consumer research. Employing best practices in qualitative and quantitative research gives us confidence in quantifying the gut feelings of internal brand champions, our own instincts, and conventional wisdom.

Hybrid Research™ programs are custom-designed to meet client objectives, and typically include at least two methods of research; for instance, we often use a qualitative approach such as ethnography or IDIs to discover unique ideas of value about a category, product or service, and then field an online study utilizing conjoint and Automatic Brand Associations (ABA)™ to measure emotional response. Our team of left- and right-brain thinkers interface throughout research programs, providing our clients a seamless integration of methods, learnings and recommendations.

Click here to request samples of Hybrid Research in Action case studies.

Sentient areas of expertise include:

• Brand Research & Consulting
• Segmentation
• Choice Modeling
• Customer Satisfaction
• Loyalty, Attrition and Word-of-mouth
• Concept Testing: Message and Ad testing
• Qualitative Research
• Media Analysis
• Advance Statistical Analytics