White Papers

Clicking on the following links will give you immediate access to each of the following white papers.

• Automatic Brand Associations – Connecting your brand with the consumer non-conscious.
• Marketing ROI – Let’s get real
• Consumer Trade-offs – How the dominant model of consumer choice will change over the next decade and why you need to know now
• Recession Market Research – Leading edge, consumer centric research practices
• Flash Sales – Insight on Shopper Hot-State Decision Making
• Hot State Decision Making – Understanding Consumer Emotion and Rationality
• In Defense of Marketing – The peacock's plume and dancing birds of paradise.
• Ingredients and Emotions – Opening a whole new world of opportunity for improving the way food is designed.